ELECTRONIC MEDIA, A TOOL FOR PUBLIC AWARENESS ON POLITICAL ISSUES

Abstract

Electronic media creating political awareness among people in city D.G Khan because in Dera Ghazi Khan City there is lack of re-creational places. The researcher finds out the awareness level of people and their political participation regarding politics and news channels/talk shows. News, Talk Shows/current affairs are helpful in changing the behavior of the people, political views, political scenario and political development. Usually most of the people were watching news and talk shows on cable TV. Most of the respondents said that news channels affect on society. In this research most of the respondents said that news channels help people to understand political issues and news channels are credible source of information. Electronic media should be used to create a positive political awareness among the people of the area by showing them such programs which are based on reality in society, through it social integration and the goal of national solidarity can be achieved. “The population of present study consisted of
all the male and female have education above intermediate, aged 20-40 years and living in D.G.Khan city