IMPACT OF ISLAMIC FASHION MARKETING ON ISLAMIC MARKETING: A CASE STUDY OF PAKISTANI WOMEN

Authors

  • Maryam Sohail Student at Hailey College of Commerce, Punjab University Lahore, Pakistan
  • Naveed Ahmad Faculty of Management Sciences, Indus International Institute, D. G. Khan, Pakistan
  • Nadeem Iqbal Faculty of Management Sciences, Baha Uddin Zakariya University Multan, Pakistan
  • Komal javed MBA Student Baha uddin Zakariya University, Pakistan

Keywords:

Islamic Fashion Marketing, Islamic Marketing, Religion, Design

Abstract

This research attempts to explain main aspects of Islamic fashion marketing in the consideration of the Muslim women. In this study author focuses the relationship of Islamic Fashion Marketing on the Islamic Marketing. The statistical population
covers 65 women’s in this research which are selected randomly as a sample group. Data is collected by standard questionnaire. For data analysis, correlation coefficient is use through “ANOVA and SPSS”. There are the two determinants of Islamic fashion marketing which are Religion and Design. Results showed Positive relationship between Religions and Islamic marketing and also there is the Positive relationship between Design and Islamic marketing. 

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Published

05-01-2014

How to Cite

Maryam Sohail, Naveed Ahmad, Nadeem Iqbal, & Komal javed. (2014). IMPACT OF ISLAMIC FASHION MARKETING ON ISLAMIC MARKETING: A CASE STUDY OF PAKISTANI WOMEN. Arabian Journal of Business and Management Review (Kuwait Chapter), 3(5), 66–73. Retrieved from https://j.arabianjbmr.com/index.php/kcajbmr/article/view/539

Issue

Vol. 3 No. 5 (2014): Kuwait chapter of Arabian Journal of Business and Management Review

Section

Articles

License

Copyright (c) 2014 Maryam Sohail, Naveed Ahmad, Nadeem Iqbal, Komal javed

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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