https://j.arabianjbmr.com/index.php/kcajbmr <p align="justify"><a href="https://portal.issn.org/resource/ISSN/2617-3018"><strong><span class="style134">ISSN: 2617-3</span>018</strong></a></p> <p align="justify"><span class="style134">The Arabian Journal of Business and Management Review (Kuwait Chapter), a broad-based journal, was founded on two key tenets: to publish the most exciting research with respect to the subjects of business and management affairs. Secondly, to provide the fastest turn-around time possible for reviewing and publishing and to disseminate the articles freely for research, teaching, and reference purposes. The Kuwait Chapter of AJBMR is published biannually (June and December)</span>.</p> <p><em>Alternative titles:</em></p> <p><span class="style134">(A): Arabian Journal of Business and Management Review (Kuwait Chapter)<br /></span><span class="style134">(B): Kuwait Chapter of Arabian Journal of Business and Management Review<br /></span><span class="style134">(C): Kuwait Chapter of AJBMR<br /></span><span class="style134">(D): KCAJBMR, AJBMR</span></p> Arabian Open Journal Publishing en-US Arabian Journal of Business and Management Review (Kuwait Chapter) 2617-9954 https://j.arabianjbmr.com/index.php/kcajbmr/article/view/1339 <p>This article explores the sustainability transition of Tunisian companies in a context characterized by institutional instability, limited access to green financing, and weak regulatory incentives. Using a mixed-methods approach, the study combines a quantitative survey of 120 companies, 20 semi-structured interviews with key stakeholders, an international comparative analysis (France, Germany, Morocco), and a broader regional perspective encompassing MENA countries (Middle East and North Africa). Results show growing awareness of sustainability, but implementation remains limited. The study identifies internal/external barriers and highlights levers to overcome them. The integration of the MENA regional perspective enriches the analysis by situating the findings within a broader framework, revealing both convergences and specificities. The article offers concrete recommendations for policymakers, entrepreneurs, and researchers, emphasizing the need for systemic change involving managerial innovation, policy reforms, and greater stakeholder engagement.</p> Mohamed Farhoud Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0 2025-10-06 2025-10-06 14 4 125 135