The Importance of Organizational Identity and Its Role in the Performance

Abstract

Organizationperformance is the most effective means identity is created through it. Awareness performance of all aspects of an organization is vitalfor managers' decisions. To achieve this awareness should performance correctly measured and are discussedas understandably. Organizational identity is a strategic tool for achieving objectives and vision. Organizational identity is related to experiences and ideas in general member have about organization. In this study,explain to importance of organizational identity and its issues and alsoits effects in organizational performance. This way its importantbe taken into consideration more than ever.