Overview of Customer Relationship Management and Relationship Marketing

Abstract

Customer, is the secret of the success of any organization and any economic business activity. Credit for a successful organization is based on The organization's long-term relationships with customers. The most important factor in achieving satisfaction and loyalty customers is provide of appropriate services. Organization that one of the own practice goals is planned as appropriate services provide based on needs and expectations customers, can be relying on other business principles be converted to successful organization. Also one of the basic principles of success in business is creating relationship of appropriate and worthy with customers. Customer is the only source of profitability in the now and future, But anyway a good customer that would
create a additional usefulness always possible to lose. Thus companies must pay attention to maintaining of current customers and establish long-term and profitable relationships with them.