IMPACT OF SUPPLY CHAIN DIMENSIONS ON CUSTOMER SATISFACTION

Authors

  • Shahram Gilaninia Department of Business Management, Guilan Science and Research Branch, Islamic Azad University, Guilan, Iran 2Department of Business Management, Guilan Science and
  • Mohammad Taleghani Department of Business Management, Guilan Science and Research Branch, Islamic Azad University, Guilan, Iran
  • Seyyed Javad Mousavian Department of Management, Astara Branch, Islamic Azad University, Astara, Iran
  • Samaneh Jalilvand M.A. Student of Business Management, Rasht Branch, Islamic Azad University, Rasht, Iran
  • Sahar Khanjani M.A. Student of Business Management, Rasht Branch, Islamic Azad University, Rasht, Iran
  • Maryam Sajedi Rad M.A. Student of Business Management, Rasht Branch, Islamic Azad University, Rasht, Iran
  • Elham Shadmani 8M.A. Student of Business Management, Rasht Branch, Islamic Azad University, Rasht, Iran
  • Zhaleh Shiri usiness Management, Rasht Branch, Islamic Azad University, Rasht, Iran
  • Fatemeh Zadbagher Seighalani Department of Business Management, Rasht Branch, Islamic Azad University, Rasht, Iran

Keywords:

Supply Chain, Supply Chain Management, Customer Satisfaction, Quality of Supplier Relationships

Abstract

There is no many organization or institution that provides goods or services to customers without other organization cooperation. In this study, the dimensions of supply chain relationships include communication, cooperation, commitment, dependence, conformity and trust are studied. Customer satisfaction was considered as one the important criteria for the quality part. Then, the relationship between two variables was determined. The result showed that communication and dependence have highest and lowest relationship, respectively with customer satisfaction. In the end, it is found that the supply chain management has direct relationship with customer
satisfaction.

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Published

05-01-2012

How to Cite

Shahram Gilaninia, Mohammad Taleghani, Mousavian, S. J., Samaneh Jalilvand, Sahar Khanjani, Rad, M. S., Elham Shadmani, Zhaleh Shiri, & Seighalani, F. Z. (2012). IMPACT OF SUPPLY CHAIN DIMENSIONS ON CUSTOMER SATISFACTION. Arabian Journal of Business and Management Review (AJBMR), 1(5), 104–111. Retrieved from https://j.arabianjbmr.com/index.php/ajbmr/article/view/252

Issue

Vol. 1 No. 5 (2012): Kuwait Chapter of Arabian Journal of Business and Management Review

Section

Articles

License

Copyright (c) 2012 Shahram Gilaninia, Mohammad Taleghani, Seyyed Javad Mousavian, Samaneh Jalilvand, Sahar Khanjani, Maryam Sajedi Rad, Elham Shadmani, Zhaleh Shiri, Fatemeh Zadbagher Seighalani

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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