INTERNET ADVERTISING AND CONSUMER BEHAVIOR IN THE PURCHASE OF PRODUCTS

Abstract

Information and communications of new technologies, has created the intelligence community and emergence this community has put a particular conditions facing the audience. One of proposed fields, is commercial advertising. Commercial advertising Brokers are trying beside use of the symbols, colors combination, with emphasis on principles and practices of internet advertising to use of the latest communication and media technologies for products introduce, to attract the audience tends than a product or service. They are trying to communicate with a wider audience that, familiar with their favorite via different
ways and currently are trying to advertise products with this operating. Important factor in successful marketing and advertising strategies, is an understanding of consumer behavior. Consumer behavior involves people and what they purchase, why and how to their purchase and marketing and market. The emergence of the Internet as a new media in communication and advertising
realm, has prompted researchers to carry out research in this field that two commonly used strategies include awareness and entertainment strategies and each of them will be selected depending on product complexity and customer behavior. That's why is important identify customers and consumers behaviors on the Internet advertising.