THE STUDY OF RELATIONSHIP BETWEEN THE CURRENT MANAGEMENT STYLE AND EMPLOYEES’ AND CUSTOMERS’ SATISFACTION

Abstract

The aim of this research was to study the relationship between the current management style with employees’ and costumers’ satisfaction. According to the objectives, this research could be considered as a practical one, and according to the methodology; it could be considered as descriptive – deductive. In this research, the current management style (self-seeking and organizational seeking) is defined according to psychological, structural and cultural, and costumers’ and employees’ satisfaction. The statistical society included 51 managers, 275 employees and 3510 costumers of Lorestan Keshavarzi Bank. Beside library research, the researchers used a questionnaire in order to collect the data needed. The validity and reliability for management style questionnaire was 0/78 and for customers satisfaction questionnaire was 0/090, which was tested through Alpha Coefficient, and then it was accepted. In order to evaluate the relationship between the variables, we used Pearson and one sample t-test. The results showed that the managers of Lorestan Keshavarzi Bank are completely devoted to organization oriented style of management and the amount of employees’ and customers’ satisfaction are more than the mean point.