A REVIEW OF MARKETING STRATEGIES

Abstract

In complex environments, dynamic and highly variable today, organizations need to design and adopt a strategy that could help them to improve their performance increasing. Because in such a competitive environment, organizations are able to survive that can compete and be along with their changing and dynamic conditions in competitive market. Marketing strategy has effective role on performance of the organization it means that organization when have a good strategy can achieve a good position in the competitive environment. After preparation of marketing goals and strategies in the planning process, should desirably be implemented. Implementation of marketing strategies is reflected in the form of plan under the title marketing plan. In this paper were discussed
some marketing strategies.