A CRITICAL EVALUATION OF THE SUCCESS FACTORS IN PERSONAL FINANCIAL PLANNING: A CASE STUDY OF ASSUPOL LIFE, PORT ELIZABETH

Abstract

Personal Financial Planners demonstrate the value and potential of individual tailor-made financial solutions. They understand that every person is different and recognise that there are many factors to take into consideration. A Personal Financial Planner is a practicing professional who prepares financial plans for people by meeting rigorous international competency, ethical and professional practice standards, covering various aspects of personal finance which includes: cash flow management, education planning, retirement planning, investment planning, risk management and insurance planning, Tax planning, estate planning and business succession planning. Personal ffinancial planning is not only about money and creating wealth. It is also about assisting clients to make informed decisions, through a process of communication, education and implementation, to achieve their life goals and dreams. Financial Planning is becoming increasing relevant to the economic objectives of South Africans.