BRAND LOYALTY, BRAND IMAGE FITNESS, FINAL BRAND IMAGE RELATIONSHIP WITH ATTITUDE TOWARD BRAND AT TABAROK AND DELPAZIR COMPANIES IN AHVAZ CITY

Abstract

The aim of this study is to examine the relationship between final brand image, brand image fitness, brand loyalty and attitude toward brand development. The population for this study consisted of Consumers of Tabarok and Delpazir Companies in Ahvaz City. Cochrane Formula used in the sampling process and a sample of 385 subjects was determined. Sampling was done randomly. Data gathered directly by questionnaire that 346 person back our questionnaire. The questionnaire is in two parts. The first part is personal identifications and general questions, which included three questions. In order to analyze the data resulted from collected
questionnaires deductive and descriptive statistical methods are used, and to display some statistical data we used column diagram and in deductive level to test the hypothesis of the research we used Pearson correlation coefficients. Findings show that there is a coefficient relationship between brand loyalty, brand image fitness, final brand image and attitude toward brand at Tabarok and Delpazir companies in Ahvaz City.