SURVEY ROLE OF CULTURAL BARRIERS IN THE RELATIONSHIP BETWEEN LEARNING ORGANIZATION AND INNOVATION IN MARKET

Abstract

Companies with further innovations act more successful in responding to environmental changes and development capabilities in order to achieve better performance. Innovation is defined as an idea, production or process that is new for company and refers to company orientation to development of new elements or new combination of present elements from productions,
technologies or management practices. On the other hand, researchers believe that learning organization acts as a prerequisite and facilitator for innovation in the market. It may be said that one of the factors within the organization; impact on innovation and achievement level to learning organization is organizational culture. Many cultural features can be a barrier for creation of learning organizations and innovation in the market. The most common cultural obstacles in organization for creation of learning organizations and innovation in the market including: lack of education, resistance to change, non-compliance with organizational culture, lack of motivation among staff, lack of coordination and integration of staff and rejection of new
behavior patterns. Therefore, in this study the influence of cultural barriers on the relationship between learning organization and innovation has been investigated. Statistical population are employees and managers of National Oil Company. Among the 215 employees of this company, 174 people were selected as sample. Sampling method is Random and research method is
descriptive-analytic, collecting data method is field and collecting data tool is questionnaire. Data analysis was done with descriptive and illative method. Testing hypotheses has been performed through regression using SPSS software. Results indicate that there is a meaningful and positive relationship between creation learning organization and innovation in production and services. On the other hand there is a meaningful and negative relationship between learning organization and innovation in the market. It means that when barrier is stronger, relationship between learning organization and innovation are most affected.