PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE OF ECOMMERCE ADOPTION AMONG ENTREPRENEURS IN SABAH

Abstract

This research based its conceptual framework on the Technology Acceptance Model (TAM) which includes Perceived Usefulness and Perceived Ease of Use as the variables of the study. The external variable or independent variables chosen for this research were Demographic Profile and Entrepreneurial Characteristics. Age, Ethnicity and Education Level were chosen as the dimensions to be analyzed in Demographic Profile while Need for Achievement, Risk-taking Ability and Locus of Control were the chosen dimensions for Entrepreneurial Characteristics. A total of 290 questionnaires have been distributed via email to all the possible respondents whom are established business owners regardless brick-and-mortal, brick-and-click, or click only business in Kota Kinabalu, Sabah. However, only 170 useable responses were received and used for analysis. From the results obtained, demographic profile was not found to be significant while entrepreneurial characteristics were found to be related to Perceived Usefulness and Perceived Ease of Use of e-commerce.