The Importance of Organizational Identity and Its Role in the Performance

Authors

  • Mohammad Reza Azadehdel Department of PublicAdministration, Islamic Azad University, Rasht Branch, Rasht, Iran
  • Maryam Ooshaksaraie Department of Management, Islamic Azad University, Anzali Branch, Anzali, Iran
  • ShayanRajabpour M.A. of Business Management, Islamic Azad University, Rasht Branch, Rasht, Iran (Corresponding Author)

Keywords:

Organizational Identity, Performance, Organizational Performance, Performance Management

Abstract

Organizationperformance is the most effective means identity is created through it. Awareness performance of all aspects of an organization is vitalfor managers' decisions. To achieve this awareness should performance correctly measured and are discussedas understandably. Organizational identity is a strategic tool for achieving objectives and vision. Organizational identity is related to experiences and ideas in general member have about organization. In this study,explain to importance of organizational identity and its issues and alsoits effects in organizational performance. This way its importantbe taken into consideration more than ever.

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Published

05-10-2013

How to Cite

Azadehdel, M. R., Maryam Ooshaksaraie, & ShayanRajabpour. (2013). The Importance of Organizational Identity and Its Role in the Performance. Arabian Journal of Business and Management Review (Kuwait Chapter), 3(2), 67–74. Retrieved from https://j.arabianjbmr.com/index.php/kcajbmr/article/view/482

Issue

Vol. 3 No. 2 (2013): Kuwait chapter of Arabian Journal of Business and Management Review

Section

Articles

License

Copyright (c) 2013 Mohammad Reza Azadehdel, Maryam Ooshaksaraie, ShayanRajabpour

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.