RETAIL OWNERSHIP INFLUENCES ON CONSUMER BUYING PREFRENCEC AN EMPERICAL STUDY OF INDIAN CONSUMER

Abstract

The continuous withdrawal of restrictions over investment and frequent influx of foreign retailers offers more choice to Indian consumers. Although there is abundant amount of literature is available for product choice but still there is a lack of knowledge to select a store and diversity in perceptions within population. In this paper we analyzed diversity and preferences of consumer behavior in India with those from Allahabad city which fastest growing city of the Uttar Pradesh state of India, in the city, preference of local store is higher than foreign retail store, and consumers in comparative from Bangalore city which an advanced city favoring foreign retail stores more than local stores. So, we assessed different factors based on demographics, age, income, education & sex. After that we found psychological behavior of consumers and able to offer better product choices to consumers.