Supply Chain Elements that affects the retail sales of electronic goods in the Oman region
Keywords:
consumer electronics store, sales, factor analysis, inbound/outbound supply chain, strategy, demography, product differentiation, location, procurement, hyper marketsAbstract
Oman has a decreasing ratio of oil revenues to total government revenues. The need is to open up the economy. Government of Oman has initiated many reforms aimed at opening the economy by opening key economic sectors. One such sector could be sale of white goods and consumer electronics. This paper churns out the factors that influence the sales in this sector by using a questionnaire containing questions about the electronic stores in the region. The critical importance of overall store atmospherics, product innovation/design, unconditional defective product return and manufacturers’ status is highlighted in moving a customer favorably towards making a purchase. The sample survey had been administered to 120 customers chosen randomly, 60 from set one of Hyper Markets and 60 from specialized stores in Oman. The electronic stores can take a lesson from this work and address these factors to generate more revenues.
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Copyright (c) 2012 Ambuj Khare, Anurag Saxena, Peeyush Tewari
This work is licensed under a Creative Commons Attribution 4.0 International License.
