RELEVANCE OF ENTREPRENEURIAL PROACTIVENESS ON BUSINESS PERFORMANCE: NIGERIAN COMPANIES EXPERIENCE

Abstract

The rapid changes in technological, social, economic and political trends sometimes result in improving entrepreneurial performance. An enterprise seems relevant to the society when it unveils its entrepreneurial proactiveness toward achieving manageable levels of performance. More than two decades now, Nigeria has been on the path to revolutionizing her entrepreneurship despite her depressed economy. This paper investigates the existing relationship between entrepreneurial proactiveness characteristics and performance by employing data randomly drawn from selected enterprises based on size classification and performance measures
methodology involved the use of structured questionnaire. Questions on performance came from items such as market shares, sales volumes, product or service quality , productivity and so on, structured questionnaire was used to extract information from the respondents, so the companies were randomly selected from the Nigeria Stock Exchange handbook and Corporate Affairs Commission book of registered companies. Copies of the questionnaire were administered to senior managers. The entrepreneurial proactiveness was categorized as high and low levels in order to explore the degree of use made to performance indicators. The findings showed that the enterprise on high entrepreneurial proactiveness responded positively to performance measures with consistent increase in size and employment of qualified and competent personnel. Conclusively, the enterprises performance was found to be a function of a wider based entrepreneurial proactiveness. Based on this, companies should embrace entrepreneurial strategies as part of the steps for improving performance, operations involving entrepreneurial concerns in order to reduce wastes among others.
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