THE FACTORS CAPITAL ON THE COST OF EQUITY FIRMS

Abstract

The cost of representation, advertising and identifying products, well-known brand, the cost of auditing is as Four of the factors of social capital. The purpose of this study is to investigate the effect of social capital factors on the cost of equity. This research is a library and analytical study of Ali and is based on the analysis of panel data(data panel).In this research financial information of105 companies accepted in Tehran Stock Exchange during the period 2011 to 2017 has been investigated(630 companies - year).The results of the research show that according to the analysis carried out in relation to the confirmation of the first to fourth hypothesis of the research, we concluded that the cost of representation ,advertising and identification costs of products in society, a well-known brand and the cost of auditing as the factors of social capital affects the cost of shareholders' equity significantly