RELATIONSHIP OF LIQUIDITY AND PROFITABILITY WITH MARKET VALUE OF LIFE INSURANCE COMPANIES IN PAKISTAN

Abstract

The purpose of this paper is to examine the performance of insurance industry in Pakistan. To find out the real opportunity in this field and whether the insurance firms safeguard the rights of their policy holders or they just exploiting them. This paper is totally based on the published data of insurance firms. The same data is also available to the policy holders but here we try to extract and give meaning to different scenarios by using the same information. Findings suggest that the performance of insurance companies is dependent upon certain factors. The findings are also helpful is establishing a relationship between the dependent and independent variables. Keywords: Life Insurance companies, Liquidity, Profitability, Market Value