ROLE OF SALES PROMOTION ON SALES VOLUME IN THE CONTEXT OF FAST MOVING CONSUMING GOODS (FMCG) INDUSTRY IN DERA GHAZI KHAN

Authors

  • Nadeem Iqbal Faculty of Management Sciences, Baha Uddin Zakariya University Multan, Pakistan
  • Naveed Ahmad Faculty of Management sciences, Indus international institute, D. G. Khan, Pakistan
  • Muhammad Ateeq MBA student Baha uddin Zakariya university, Pakistan.
  • Komal Javaid MBA student Baha uddin Zakariya university, Pakistan.

Abstract

In this study we find out the role of sales promotion dimensions on sales volume in the context of Fast Moving Consuming Goods (FMCG) industry. Two numbers of research objectives are in that study and we have two numbers of hypotheses. Structure questionnaire is used to collect information from (120) respondents through simplerandom sampling method. Data is analyzedwith the help ofSPSS. There are the two dimensions of sales promotion which are bonus pack and premium.Results show there is the Positive relationship between bonus pack and sales volume and also there is the Positive relationship between premium and sales volume.

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Published

05-09-2013

How to Cite

Nadeem Iqbal, Naveed Ahmad, Muhammad Ateeq, & Komal Javaid. (2013). ROLE OF SALES PROMOTION ON SALES VOLUME IN THE CONTEXT OF FAST MOVING CONSUMING GOODS (FMCG) INDUSTRY IN DERA GHAZI KHAN. International Journal of Accounting Research, 1(4), 21–28. Retrieved from https://j.arabianjbmr.com/index.php/ijar/article/view/21

Issue

Vol. 1 No. 4 (2013): International Journal of Accounting Research (IJAR)

Section

Articles

License

Copyright (c) 2013 Nadeem Iqbal, Naveed Ahmad, Muhammad Ateeq, Komal Javaid

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.