Vol. 14 No. 1 (2025): Arabian Journal of Business and Management Review

Articles

• A review on new marketing management theory 6.0: A new paradigm in consumer engagement

  Saurav Kumar

  1-5

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  DOI: https://doi.org/10.65453/ajbmr.v14i1.1254

• Assessment of factors that affect consumers’ behavior towards exposure and acceptance of 2024 Netflix epic movies

  Bashirat Damilola Subair

  7-12

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• Exploring the role of digital governance in enhancing transparency and accountability in human resource management practices in Nigerian organizations

  Roseline Uzoamaka Obeta, Edwin Ihechituru Edwin

  13-18

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  DOI: https://doi.org/10.65453/ajbmr.v14i1.1256

• Corporate social responsibility in the era of globalization: Balancing profitability and sustainable practices

  Maqsood Hayat, Asif Iqbal

  19-25

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  DOI: https://doi.org/10.65453/ajbmr.v14i1.1257

• Analysis of socio-economic determinants influencing women's political participation in Adamawa state-Nigeria: A case study of northern senatorial zone

  Hamisu Ali, Yusuf Shamsudeen

  27-32

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  DOI: https://doi.org/10.65453/ajbmr.v14i1.1258

• Fostering a Blue Economy Through Islamic Environmental Ethics (Fiqh Bi’ah): A Quranic Perspective

  Hafidh Ali Hafidh

  33-41

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  DOI: https://doi.org/10.65453/ajbmr.v14i1.1263

• Leveraging evidence for effective pandemic preparedness and response: Insights from the east African community

  Joanes Odiwuor Atela, Leah Aoko Otieno, Emily Akinyi Bolo, Matthew Gmalifo Mabefam, Brian Owuor Otieno, Florence Achieng Onyango, Humphrey Agevi

  43-51

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  DOI: https://doi.org/10.65453/ajbmr.v14i1.1264

• The impact of mobile wallets on consumer spending frequency and loyalty: An empirical study conducted in Bangalore urban

  Mohammed Naveed Udaigiri, S Mohammed Saleh

  53-55

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  DOI: https://doi.org/10.65453/ajbmr.v14i1.1282