A review on new marketing management theory 6.0: A new paradigm in consumer engagement
Keywords:
Marketing 6.0, Future consumers, Industry 6.0.Abstract
Technologies are increasingly changing everything. The modern world needs modern concepts for sure. The concept of industry and business has rapidly changed in recent years. Industry 6.0 (I 6.0) includes many subjects like business and marketing. Marketing 6.0 (M 6.0) has its position in modern concepts in the modern world. Of course, the implementation of M 6.0 can be a sophisticated topic, but applying the sixth generation of marketing can widely make a more comfortable life for many people like participants in the supply chain, marketers, and customers. M 6.0 can rightfully be an effective version of marketing. This generation of marketing leads to some magnificent advantages which is demonstrated in this research. The advantages of M 6.0 lead to the evolution in sales and more convenience for people. The current people of the world live much easier than the previous ones, and it is definite that for people who will live in the future world, equipment, facilities, and modern science will position them in a more beautiful life according to the smart technologies. This article explores the Marketing 6.0 concept with examples that are relevant to consumer engagement.
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