Assessment of factors that affect consumers’ behavior towards exposure and acceptance of 2024 Netflix epic movies
Keywords:
Epic, Netflix, Consumer Behavior, Exposure, AcceptanceAbstract
Over the Top /Online Streaming Service has unveiled the magnificence of technology and evolution of entertainment, it has defined a new means of viewing movies which popularly used to be demanded via visit to cinemas and video cassettes. Netflix sprung as a famous kind of online streaming service and has lately captivated numerous consumers, however, Epic movies are an attraction in the entertainment industry and have been retained continuously in Netflix platform. This study undertook a survey approach to examine Netflix subscribers’ rationale for exposure and acceptance of Netflix movies, using an online data gathering method, Netflix consumers in North Central and South West were discern via examining their testimony on online handles of Netflix, a purposive sampling technique was used to determine the respondents of this study. This study deduced from Netflix consumer that storyline is a factor that fosters their interest towards Epic movies, hence, this depicts the motivation towards accumulating movies that whet appetite by Netflix. This study suggests that Netflix ought to further supply profound information about tribe relevance, historic lens, subject of it movies to refine it delivery style, amass it consumer trust and patronage.
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