EXPLORING THE OCCURRENCE OF IMPULSIVE BEHAVIOR OF KIDS WHILE BUYING CONFECTIONARY

Abstract

Impulsive behavior of kids for confectionary is and under-studied topic. We believe this research would be a starting point for the future investigation on the topic. The child’s smaller attention span makes him forget TV commercials and the color psychology comes into play when the child is in front of a candy aisle. We further investigate what factors influence relatively the impulsive behavior of children in confectionary