EMPLOYEES MOTIVATION IN A COMPETITIVE SERVICE AND MANUFACTURING SECTORS PERFORMANCE

Abstract

In a competitive business climate employee’s motivation and resourceful integration into the organization operational and business activities remains a vital competitive tool in today’s competitive business climate. Unmotivated and weak employee’s integration erodes organizational competitive prowess. Employee’s motivation drives customer satisfaction, productivity and job satisfaction. The financial and non-financial motivation of training and development, recognition and allowances were identified as employee’s motivational elements. The sample of 181 was determined through the Krejcie and Morgan’s sampling table. The Classical Linear Regression and correlation matrix were the prime technique of analysis. Customers satisfaction measured organizational performance while training and development, recognition and allowances measure employee’s motivation. Findings revealed that financial and non-financial employee’s motivation impact positively and statistically on customer’s satisfaction at 5%.