INVESTIGATION TO DIMENTION OF MARKETING MIXCHER AND EFECTIVE ON MARKET COGINATION

Abstract

Marketing mix includes all the variables that organization may control associated with the target market and to meet market demand. When a particular group of customers (market) have been identified and analyzed, organization can begin directly their activities in order to meet market needs in a way beneficial. Tourism marketing is as to identify and anticipate the needs of tourists and providing facilities to meet their needs and to inform and motivation of visit in tourists. This will provide tourist satisfaction and achieving organizational goals. Marketing mix model is an important issue in tourism marketing and such as concepts that could use to explain current situation and planning to achieve the desired state of tourism industry in a region