COMPARATIVE STUDY OF TRADITIONAL AND ONLINE MARKETING MIX WILLINGNESS TO PURCHASE THE CULTURAL PRODUCTS
DOI:
https://doi.org/10.65453/ajbmr.v2i11.437Keywords:
Marketing mix, traditional online marketing mix, consumer willingness to purchaseAbstract
With the increasing usage of Internet users as part of an interactive tool for influencing purchasing decisions and measures of attention It has scholars attracted nearly 72% of Internet users at least 1 time per month online (online) to search for various merchandise Marketing mix, meaning the set of themes or categories in a study, Decisions and evaluations to assess a firm's Price includes product, distribution, promotion is. Research in this area indicates that includes internet marketing mix 4p is the same. Today, considering the increasing importance of the Internet and communication services to manufacturers and retailers use the Internet to sell his products Have. This paper is a combined online and traditional marketing like to buy products
compared to culture.
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Copyright (c) 2013 Sakineh Behrouz Nargesi , Sakineh Jamali, Sahebeh Babaei, ,Negin Beik Zadeh, Sayed Sajad Mousavi,Rashid Sayed Mousavi
This work is licensed under a Creative Commons Attribution 4.0 International License.
