THE CHALLENGES FACED BY ENTREPRENEURS WITHIN THE AUTOMOTIVE SECTOR IN GAUTENG

Abstract

Gauteng being South Africa’s economic power house, leading the way in investment manufacturing, technology, research and innovation, faces many challenges. As South Africa’s leading manufacturing sector, the increasing importance of the automotive sector is reflected in its, production, forging investments and contribution to the province. The auto industry is subject to a range of factors that are increasing complexity and influencing the economic options available to the sector. The majority of these factors interact with one another and have strong interdependencies. However, some of these factors are marketinduced and, consequently, cannot be influenced directly by the sector itself