STRATEGIC ASSESSMENT AND ITS ROLE IN THE DEVELOPMENT OF TOURISM SWOT MODEL

Abstract

Tourism activity is today as one of the most dynamic in the world's activities. As the number of foreign and domestic tourists and income levels in the world is steadily increasing according to the World Tourism Organization, international tourism revenues
in 1990 and 2005, approximately more than doubled, from 270 billion to 680 billion dollars has increased. The number of international tourists subsequent 439 million in 1990 to 806 million in 2005 as a form of tourism can have significant impacts of human activities is. The effect on the target area where the tourists with the local environment, economy, culture and society interact is very visible. This can be common effects of tourism, under the headings of social, cultural, economic and environmental examined. In his method the cross - sectional study using data from documents (library) and the data of
completed questionnaires, interviews and perceptions survey was conducted using the data analysis software SPSS, EXELE, swot model as is acceptedThe results indicate that the strategy so that the most appropriate strategy is to expand Sari.