CORRUPTION AND TOURISM: RESTRUCTURING NIGERIA’S IMAGE FOR DEVELOPMENT USING PUBLIC RELATIONS STRATEGIES

Abstract

This study focuses on how to curb corruption to aid true image and tourism development in Nigeria through public relations strategies. Transparency International, an independent global watch on corruption ranks Nigeria among the five most corrupt nations in the world, an inglorious record that has stunted growth in all areas in Nigeria. These are impediments to nation development and tourism in particular. The data analysis based on the empirical primary and secondary data were employed. Primary survey method employed structured interview as an instrument, while secondary data is presented in tabular form and analyzed. The study recommends that since there are enough rules to prevent corruption, the application of such rules
should be applied in a blanket form and not randomly. This will instill fear into all the stake holders. It also concludes that instituting probe panels or laws by themselves can not achieve the said objective, except effective public relations efforts, strategies and proactive approaches are imbed and practicalzed.