FACTORS AFFECTING THE PERFORMANCE OF SALES PERSONNEL OF INSURANCE COMPANIES IN GHANA

Abstract

In this study, the primary objective was to investigate the factors that affect the performance ofsales personnel of insurance companies, with specific focus on factors such as motivation and resourcefulness of the sales person. Using descriptive survey methodology, data was collected from sales personnel of ten insurance companies in Ghana. Findings suggest that motivation is a key factor influencing the performance of insurance sales personnel.