Towards a Hybrid Model of Strategic Thinking: Revisiting the paradox of strategy development versus design

Abstract

This paper explores the nature of thinking which leads strategists to success and make them comfortable in meeting the challenges of 21st century business world. Different forms and modes of strategic thinking have been explored, based on left brain-right brain dominance theory of Sperry (1962). Left-brain thinkers are viewed as proponents of developers while right-brain thinkers are viewed as proponents of designers. A new model—hybrid strategic thinkers—has been proposed, to fill the gap in the modes of strategic thinking available in strategic management literature.