Towards a Hybrid Model of Strategic Thinking: Revisiting the paradox of strategy development versus design

Authors

  • Kanwal Shaheen (MSBA Scholar, Government College University Faisalabad, Pakistan)
  • Qamar Ali (Department of Business Administration, Government College University Faisalabad, Pakistan)
  • Syed Hamad Hassan Shah (Department of Banking and Finance, Government College University Faisalabad, Pakistan)

DOI:

https://doi.org/10.65453/ajbmr.v1i12.316

Keywords:

left-brain thinkers, right-brain thinkers, logic, intuition, creativity, hybrid strategic teams

Abstract

This paper explores the nature of thinking which leads strategists to success and make them comfortable in meeting the challenges of 21st century business world. Different forms and modes of strategic thinking have been explored, based on left brain-right brain dominance theory of Sperry (1962). Left-brain thinkers are viewed as proponents of developers while right-brain thinkers are viewed as proponents of designers. A new model—hybrid strategic thinkers—has been proposed, to fill the gap in the modes of strategic thinking available in strategic management literature.

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Published

05-08-2012

Issue

Vol. 1 No. 12 (2012): Kuwait Chapter of Arabian Journal of Business and Management Review

Section

Articles

License

Copyright (c) 2012 Kanwal Shaheen, Qamar Ali, Syed Hamad Hassan Shah

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Towards a Hybrid Model of Strategic Thinking: Revisiting the paradox of strategy development versus design. (2012). Arabian Journal of Business and Management Review (AJBMR), 1(12), 166-171. https://doi.org/10.65453/ajbmr.v1i12.316

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