Management of Social Media; A Performance Appraisal of Small Businesses

Abstract

Social media activities has continually expanded to include all sort of business interaction which had overtime given people the opportunity to transact business from the comfort of their homes, offices and relaxation point. it’s very worrisome that crime activities in different social media platforms have continue to pose threats and opening for lack of trust for online customers. The urgent need to checkmate these fraudulent activities of Tech criminals necessitated the urge for this research investigation. The purpose of this study was to examine the impact of social media on the performance of selected small businesses, with specific focus on dealers of perishable food items in Awka Metropolis, Anambra, Nigeria. The study adopted the cross-sectional survey method, and data was generated from the field through the use of a likert questionnaire designed on a five (5) point scale. To analyse data, the descriptive statistic was utilised, while the linear regression model was used to test formulated hypotheses. The finding from our study revealed a positive impact of glitch management on sales at a value 0f 0.023, and also a positive impact of internet crime management on customer retention at a p-value of 0.033 at a 5% level of significance respectively for the two hypotheses. Based on the findings, the study recommended that small business owners should as a matter of necessity have a backup gadget to resolve the issues of phone breakdown, and further recommended that social media profile of business owners should be authenticated via secured link to address the issues of internet fraud.