A review on new marketing management theory 6.0: A new paradigm in consumer engagement. Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 14, n. 1, p. 1–5, 2025. DOI: 10.65453/ajbmr.v14i1.1254. Disponível em: https://j.arabianjbmr.com/index.php/ajbmr/article/view/1254. Acesso em: 26 jul. 2026.