IMPACT OF SALESMAN BEHAVIOR ON CUSTOMER SATISFACTION: AN EMPRICAL STUDY OF DAIRY RETAIL HANDLERS

Abstract

With the monetary heightening of a nation and healthy life trends, the role of dairy product manufacturing companies is vital in this development. In a hyper-focused market of Pakistan organization involved in dairy business is confronted with difficulties of holding the current and attracting the new customers. The purpose of the research is to take the opinions of distinctive people groups in Lahore city of Pakistan trade about salesman behavior for retail outlets. A sample of 500 retailers from Lahore city is selected on convenience basis. To accomplish the fundamental objective of the research, the researcher of the paper created a survey intended for dairy handler retailers. After a long analysis we have found four variables assuming the critical part in order to make satisfied
customers. In this manner, customer satisfaction is the key for dairy companies to stay alive in competition. The purpose of this study is to explain the relationship of salesman behavior with the customer satisfaction in packed milk industry of Pakistan.