ASSESSING THE RELATIONSHIP BETWEEN INFORMATION ITBUSINESS STRATEGIC ALIGNMENT AND INFORMATION TECHNOLOGY EFFECTIVENESS: AN EMPIRICAL INVESTIGATION IN THE BANK SADERAT IRAN

Abstract

In the recent years all of the banks have become more competitive and they have looked to
improve performance and competitiveness. During last decade IT-business strategic alignment
and information technology effectiveness have emerged as significant antecedents of
organizational performance .This study investigates potential influences of IT-business strategic
alignment on information technology effectiveness in the branches of bank Saderat Iran in the
Isfahan province. Data were collected by questionnaire and the reliability coefficient of the
questionnaire based on Cronbach's alpha coefficient was estimated 0.85. The results support the
positive influence of on IT-business strategic alignment on information technology effectiveness.