INFLUENCE OF TELEVISED PRESIDENTIAL DEBATE ON THE ELECTORAL PERFORMANCE OF CANDIDATES IN THE 2011 ELECTION IN LAGOS STATE

Abstract

This study examined the influence of televised presidential debate on the electoral performance of
candidates in 2011 presidential elections in Lagos state. Survey research method was adopted and
the method of data collection was multi stage sampling. A total number of 199 copies of
questionnaire were administered. The findings revealed that the March 2011 televised presidential
debate influenced the voting pattern of Lagosians but that along with the media there other factors
such as peer groups, religion, ethnicity, family influence and political parties, responsible for
voters’ behaviour. Findings also revealed that the media can confer status on individual through
constant appearance on programmes or news. On the basis of the findings therefore, it was
recommended that the media should pay equal attention to event, issues and individuals affection
various political parties.