ASSESSMENT OF CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM OF RED CRESCENT IN TEXTILE COMPANY USING AHP APPROACH

Abstract

The prominent aim of this research is to discuss effective factors upon customer relation
management system. Because of it, prioritize of hierarchy were used. Thus, two questionnaires
like pair comparisons were provided that after discussion and measuring of tools, the research
was distributed between 30 of experts of Textile industries of Iranian Red Crescent of Tehran.
The sub results of hierarchy analysis showed that the SKC, SC, OS, IT, CRS, JM indices have
the highest and lowest weight between discussed indices. The results of factors said the
commercial, production, public relations, R&D and financial have the highest and lowest
priority between different sections of Iranian Red Crescent.