DETECTING MAIN FUNCTIONS IN THE IMPLEMENTATION OF ORGANIZATION’S STRATEGY BY MAKING USE OF FAST DIAGRAM

Abstract

Studies and surveys conducted in the past two decades reveal the very fact that 60 to 80 percent of companies fail to win their strategic objectives and goals, whereas, in 70% of cases failure of strategies occurs at the stage of implementation. A major factor in the implementation of strategies is establishing some kind of relationship between the strategic and executive layers of the organization; however, in most organizations there resides a deep gap between the organization's strategic and executive layers. And this gap should be attributed to the organization's executive units' lack of perception and control of strategy. In this paper, however, attempts shall be made in order to simplify strategy at the organization's executive level through identifying the main functions of strategy by making use of FAST diagram aimed at facilitating perception and control of strategy for the executive units and ultimately fill the gap in the best possible manner.