DIVERSIFICATION STRATEGY, A WAY TOWARD THE COMPETITIVE ADVANTAGE

Authors

  • Ebrahim Chirani Department of Business Management, Islamic Azad University, Rasht Branch, Rasht, Iran
  • Mona Effatdoost MA of Business Management, Department of Management, Science and Research Branch, Islamic Azad University, Rasht, Iran (Corresponding Author)

DOI:

https://doi.org/10.65453/ajbmr.v3i1.464

Keywords:

diversification strategy, Related Diversity, Unrelated Diversity

Abstract

Today, each country’s entity is originated by production and in production; the product’s diversity has an important role. The increasing significance in explaining the changes in the form organizations and industries, has led to a significant advancement in different areas of social sciences. In this article, diversity is divided into two parts: “related diversity” and “unrelated diversity”.

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Published

05-09-2013

Issue

Vol. 3 No. 1 (2013): Kuwait chapter of Arabian Journal of Business and Management Review

Section

Articles

License

Copyright (c) 2013 Ebrahim Chirani, Mona Effatdoost

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

DIVERSIFICATION STRATEGY, A WAY TOWARD THE COMPETITIVE ADVANTAGE. (2013). Arabian Journal of Business and Management Review (AJBMR), 3(1), 23-27. https://doi.org/10.65453/ajbmr.v3i1.464

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