INNOVATION AND ORGANISATIONAL PERFORMANCE JAMES A. ODUMERU

Abstract

In today’s business environment, organisations keep evolving ways of outwitting one  another in the marketplace in order to remain compeitive and achieve strategic goals. One of such strategies is innovation. This paper looks at how performance outcomes of organisations have been influenced by their innovation strategies, drawing from evidence in literatures. It is concluded that innovation has been proven to strongly influence competitivenss, profitablility, productivity etc. Thus organisations are advised to innovate in order to achieve their organisational goals.