COLOR, FEELING AND ADVERTISING

Abstract

In a world full of turbulence today despite the competitive markets and the impact on the amount of advertising effectiveness of enterprises and organizations; the attention to color as agent on triggers and impressive
on the human psyche and consequently the thoughts and desires of man into one of the most important issues in the advertising arena. The coolers are a message stating the language that the audience feels it, and
the human psyche. Hence this article intends to review the impact of color expression with the concept arises from the view point of human psyche on color and finally to the steps of choosing colors and attention
to emotional influences of color on the transmission of the message to engage the minds of the audience.