Assessing the impact of marketing channels on the Sales of Auto mobile parts: A study of Recco Auto Parts

Abstract

The purpose of this research is to investigate the reason of declining sales volume of auto parts in Pakistan. To find out the reason of decrease in the sales of Recco company auto parts a model has been developed supported with the literature and empirical evidence. Specifically, research focuses on order processing gap, improper guidance to distribution channels, strategic partnership and gap in product design and structure with their impact on declining in sales. To validate the results data has been collected from the 50 respondents consists of 40 Suzuki car users 5 professionals and 5 professors. The research indicates that the firm is facing the problem in the strategic partnership between forward integrated marketing channels. Products For the solution of these problems managerial implications, suggestions for future researches are provided.