Facebook usage as a political mobilization tool among youth in Saki
DOI:
https://doi.org/10.65453/ajbmr.v14i2.1300Keywords:
Facebook, Social Media, Political Mobilization, YouthAbstract
Facebook and other social media platforms have become effective political mobilisation tools, especially among younger people worldwide, including in Nigeria. In order to better understand the elements influencing youth political involvement and mobilisation in Saki, Oyo State, this study looks at how young people use Facebook. It also looks at possible effects on the political climate in Nigeria. We investigate the reasons, actions, and viewpoints of Saki youth in Nigeria with reference to their political usage of Facebook using an online survey. The results offer insightful information on the changing influence of social media on political discourse and youth mobilisation initiatives in Nigeria, advancing our knowledge of this phenomena in the context of youth participation in the country's sociopolitical environment.
References
Bode, L. (2016). Agenda setting and political mobilization on social media. In M. Adria & Y. Mao (Eds.), Handbook of research on citizen engagement and public participation in the era of new media (pp. 1-18). IGI Global. https://doi.org/10.4018/978-1-5225-1081-9.ch001
Boulianne, S. (2015). Social media use and participation: A meta-analysis of current research. Information, Communication & Society, 18(5), 524-538. https://doi.org/10.1080/1369118X.2015.1008542
Chan, M., Tsugawa, Y., & Ubarra, P. (2017). The role of social media influencers in youth political engagement. New Media & Society, 19(7), 1101-1121. https://doi.org/10.1177/1461444817706529
Dierckx, J. P. (2013). The use of sampling weights in the calculation of means: Should weights be used?. In G. Snijkers, G. Haraldsen, J. Jones, & D. K. Willimack (Eds.), Designing and conducting business surveys (pp. 415-436). John Wiley & Sons. https://doi.org/10.1002/9781118447611.ch22
Kahne, J., & Bowyer, B. (2018). Youth engagement with activist causes on social media. Youth & Society, 50(5), 627-649. https://doi.org/10.1177/0044118X18762532
Katz, E., Blumler, J. G., & Gurevitch, M. (1973). Uses and gratifications research. The Public Opinion Quarterly, 37(4), 509-523. https://doi.org/10.1086/268109
Loader, B. D., Vromen, A., & Xenos, M. A. (2014). The networked young citizen: Social media, political participation and civic engagement. Information, Communication & Society, 17(2), 143-150. https://doi.org/10.1080/1369118X.2013.871571
McCombs, M. E., & Shaw, D. L. (1972). The agenda-setting function of mass media. The Public Opinion Quarterly, 36(2), 176-187. https://doi.org/10.1086/267990
Patton, M. Q. (2002). Qualitative research and evaluation methods (3rd ed.). Sage Publications.
Theocharis, Y., & Quintelier, E. (2016). Stimulating citizenship norms through social media. Social Media + Society, 2(2), 1-14. https://doi.org/10.1177/2056305116630796
Velasquez, A., & LaRose, R. (2015). Youth collective and connective action on social media. New Media & Society, 17(6), 899-918. https://doi.org/10.1177/1461444813497995
Vissers, S., & Stolle, D. (2014). The internet and new modes of political participation: Online versus offline participation. Information, Communication & Society, 17(8), 937-955. https://doi.org/10.1080/1369118X.2013.867356
Vraga, E. K., & Troller-Rennó, C. (2016). Social media and political polarization among youth. Connectedness and Connectivity, 3, 55-74.


