AN ASSESSMENT OF RELATIONSHIP AMONG SERVICE QUALITY, PRICE PERCEPTION AND CUSTOMER SATISFACTION IN THE FORMATION OF CONSUMER’S PURCHASE INTENTION

Abstract

This survey examined that “An assessment of relationship among service quality, price perception and customer satisfaction in the formation of consumer’s purchase intention”. In this research we discussed the background, scope, significance, problem statement different operational variables and research methodology etc. This study has many subjects to conduct this survey and deeply observed all the factors relating to this research. The main objective of this survey is to checked that the formation of consumer’s purchase intention with 3 major factors. The second objective of research is to test the relationship among service quality, price perception and customer satisfaction in the formation of consumer’s purchase intention. In this study for the collection of data developed a questionnaire which consists of 23 questions, also designed the questionnaire in 7 parts and also measure on the 5-point
Likert scale 1. Strongly disagree to 5. Strongly agree. For this research we select the sample size based on the previous study by using different methods. Reliability of questionnaire was checked by different researchers and for checking the validity of data used Cronbach’s Alpha. There are many other tests which are applied in this study like descriptive statistics, KMO or Bartley’s test, regression and correlation. After applying different tests for measurements we analyze that the data and my Finding shows that there is a positive relationship between selected variables. Also my study has some minor recommendations for upcoming researchers.