THE IMPACT OF NEW PROMOTIONAL OFFERS OF INTERNATIONALFINANCIAL INSTITUTIONS ON STORE BRAND RETAILERS IN INDIA-AN EMPIRICAL STUDY OF STANDARD CHARTERED BANK , ANDHRA PRADESH

Abstract

The international financial institutions like standard chartered bank in India , have developed the growth of the Indian private label brand retailers to a substantial satisfaction level .The image of these banks certainly attracted the consumers opt for the services provided by these international institutions in India. The present study comprised of 14 important promotional strategies of these financial institutions in order to elicit the impact on Indian store brand retailers in Andhra Pradesh State. The sample size is 1700 respondents especially retailers from different zones of the Hyderabad and Secuderabad regions ,and Proddatur region in Andhra Pradesh state. The present study focuses on various schemes, offers, packages and services offered to retail companies & retail consumers. They include cash back offers and rewards and waivers along with concessional services and free sanction of credit cards to the customers.