MANAGING INVOLVEMENT FOR SAFE CNG MARKETING THROUGH EMPLOYEES DRIVEN SYSTEM: AN EMPIRICAL STUDY ACROSS GUJARAT

Abstract

This research study was conducted in Gujarat, where more numbers of NGVs were plying with an
objective to explore the CFS employee’s involvement for safe CNG marketing, and to gauge the benefits
of safety training. The structured non-disguised questionnaire, designed as Research Instrument, was
served by verbatim translating into vernacular local Gujarati language to help the respondents to better
understand and to respond to it correctly. Six demographic factors were determined to measure the
selected constructs based upon safety criterions. The primary data was drawn randomly by adopting
convenience sampling from 123 Numbers of CFS employees, representing 240 Numbers of operating
CFS of 10 different CGD companies working across Gujarat at the time of sampling. The major findings
reveal that BBS Training was found to be very useful tool for increasing actively caring behaviours of
employees. It may be used for spreading knowledge, skills and attitudes, required for improving safety,
reducing at-risk behaviours of others to avoid accidents and build around a strong safety culture. This
study has created new avenues for HR Managers to show their capabilities in training the available
human resources by managing involvement for safe CNG marketing through employees driven system
across the globe