INVESTIGATE THE RELATIONSHIP BETWEEN ADVERTISING AND SALES

Abstract

Today produced and presented product not enough because developing activities have changed and in a competitive environment should attract customers. Advertising is considered a part of marketing success; Successful companies especially in exports, as well as improving the quality of their products are seeking for design and implementation of dynamic and effective marketing systems. Advertising, helps you made current customers loyal to them or select new markets for own. One of the aspects that with their assist customers view form about your company is the way your advertisement. For advertising, there are many tools and techniques have been investigated in the present study and the advantages, disadvantages and appropriate
implementation strategies are presented. Media advertising, as well as other sciences are rapidly changing. in step of introducing product (especially mass communication media such as the Internet)and public relations to create awareness and make the customer interested are very suitable Because the Internet, make identify customers with collection and analysis of their
properties easy. Now, select each of the strategies can be successful provided that can be used effectively. In any case of effective sample, would be combination of strategies that could better close to market needs and customer and respond to them.