Mehrizi, M. Y. and Zahedi, S. A.- sadat (2013) “EFFECTIVE MARKETING STRATEGIES ON CONSUMER BEHAVIOR AS A KEY SUCCESS FACTOR IN E-MARKETING”, Arabian Journal of Business and Management Review (Kuwait Chapter), 2(8), pp. 42–52. Available at: https://j.arabianjbmr.com/index.php/kcajbmr/article/view/397 (Accessed: 12 October 2025).